My favorite word (for lack of a better term) in 2018 is TLDR.
Twenty years ago, very little mass communications fell into the “Too Long; Didn’t Read” category. But since then, we’ve become busier (so busy that no one has time or can afford to procreate anymore) and have become a skim and scan society. Even the most literate, well-educated people in the country prefer plain language.
Let’s take me, for example. I used to be an Emergency Medical Technician. (I wear a lot of hats!) I know medical terminology and have a penchant for Latin; I can speak “medical” all day long. But if someone came to me insisting their patient needed positive pressure ventilation, I would stare at them quizzically, taking several moments to understand that their patient needed, simply, a respirator. Just because someone can speak in jargon doesn’t mean they want to.
Like it or not, we’re in a TLDR society. Do your communications reflect that?
(Hint: If you think they don’t, contact us and we’ll develop a program specifically for your needs.)